Alchemy A-Z of building your firm: B is for Branding

Your brand is really important, it gives the world clues about you, your values, your professionalism and what sort of job you will do.  It’s not just about your logo.  So don’t download a freebie from the internet, or get your daughter to knock one up because she’s good at art and won a prize for drawing My Little Pony when she was 8.  Pay a professional, a graphic designer, to help you design your brand identity.   You’ll not only end up with great looking marketing collateral but you’ll also go through a detailed exercise which gives you a much clearer idea of who it  is your business can help.   Here’s a useful link that may help:

The team that did my branding also have a useful free download at this link:

‘Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does…’
―     Howard Schultz,     Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time